About Our Shop


Inspired with U in mind.

Hernan Rivera Beauty is made with the modern women in mind providing products that feel and look natural. 

HR Beauty prides itself on having high quality products with innovating new formulas and adding a twist to its timeless staple items seasonally.

Our products are made to bring your best face forward and bring out your inner beauty.  With its amazing hypoallergenic formulas, HR Beauty is the perfect fit for any skin type or condition. Makeup should not cover you up, but enhance your true beauty.


HERNAN RIVERa’s Accomplishments:

Founder of Sin Cosmetics Make-Services

  • CEO of Hernan Rivera Beauty

  • Judge for the Miss USA State Systems

  • Official Makeup Line to Miss Maryland & Miss New York USA.

  • Judge for Nuestra Belleza Tepatitlan Jalisco

  • Host in Chicago Latino TV on Telemundo Chicago

  • President & National Director to Miss Grand United States

  • President to Miss Illinois Latina / Miss Michigan Latina

  • Past Make-up Director For Latino Fashion Week

  • Pageant Director for Miss Jalisco FEDJAL for the Midwest

  • Pageant Director Quinceanera Magazin: Cover Girl USA

  • Beauty Editorials in Quinceanera Magazine / Bodas Latinas/ Entretenimiento Latino


has been in the cosmetics, make up and fashion industry for over 10 years. He had the pleasure and honor of working as a regional makeup artist for one of the most prestigious makeup lines in the world, Chanel. He has worked with women of all ages, ethnicities and skin tones. Hernan is a big believer in extenuating the outer beauty with a touch of color. His exquisite taste, fashion sense and amazing touch are natural gifts.

His venture in the cosmetic and make up industry started with his make up services line, Sin Cosmetics and later with his own cosmetics line, Hernan Rivera Beauty. While leading Sin Cosmetics, Hernan and his team of artists received many awards and acknowledgments, including being named one of Chicago’s best makeup artists by Quinceanera’s Magazine and named one of the Top 10 Most Influential Gay Latinos of Chicago by Zona Rosa Magazine. He was also recognized by the Chicago Latino Fashion Week board for his participation and innovative vision.

Hernan’s talent and outgoing personality allowed him to host his own beauty segment in Chicago Latino TV which aired on Telemundo Chicago. He has also participated in major print campaigns, pageants, and Chicago Red Carpet events. He has been an excellent mentor and patient instructor developing young talent by expanding their knowledge with the use of color and fine tuning their techniques. His expertise, honesty, and flawless application is what keeps peers and clients requesting his work and advise. A big part of his success comes from listening to the needs of each client and customizing their application to reflect and enhance their individuality. Hernan is a contributor to cutting edge editorials, runways, and fashion advertising agencies from California to New York, and Mexico to Ecuador.

Hernan Rivera has worked with some of the most celebrated people in today’s entertainment industry. His work has graced the covers of magazines and newspapers nationally as well as internationally. Hernan’s entrepreneurial skills have helped him develop great partnerships with many renowned artists in different projects and establish relationship in holding many positions